Ayush Arora
I am passionate about Product Management and Marketing
About me
Product Management and Marketing
Founder | Product & Marketing | IIMA | Duke CE | MICA
Accomplished Product Management & Marketing professional with a proven track record in leading growth initiatives. Demonstrated expertise in driving substantial revenue growth through strategic product management and marketing initiatives, resulting in an impressive ₹ 90 Crore (900 million) in total revenue.
- Phone: +91-9717467677
- Email: ayush@ayusharora.com
- Portfolio 1: ayusharora.com
- Portfolio 2: ayusharora.co.in
Years of Experience
Projects
Degree's
Certificates
Skills Summary
Personal Product Portfolio
Have a look at the products I have built as part of my personal product portfolio!
My Short URL Link
I am developing an advanced link-in-bio creator and URL shortening platform that offers comprehensive analytics, enabling you to gain insights into user demographics, geographic location down to the city level, preferred browsers, operating systems, and the utilisation of UTMs. Additionally, my platform supports A/B testing for optimising link performance.
Indian Defence Matrimony
I am dedicated to fostering connections within the defence community by crafting a matrimonial website tailored to the needs of Defence Personnel, their children, and anyone seeking to join this close-knit community. My mission is to establish India's premier matrimonial platform—one that prides itself on transparency and affordability.
Our QR Menu
I am committed to environmental sustainability by providing a user-friendly solution for creating digital menus, contributing to a reduced carbon footprint and the preservation of trees. My platform harnesses the power of in-depth analytics and offers a simple drag-and-drop interface for effortlessly arranging your food items. Customers can conveniently place orders and make payments directly from the menu, whether they're dining in, opting for takeout, or choosing home delivery.
The Easy Popup
I am developing a cutting-edge tool that simplifies the setup process, requiring no coding skills to implement engaging popups on your website or app. Packed with a myriad of customisation options, this tool ensures effortless integration of eye-catching popups into your digital space.
Simply Learn Website
I am developing developing a fully-featured learning management system that enables you to kickstart your education business in just a few hours. This platform empowers instructors to craft professional educational materials, allowing students to learn from the expertise of the finest educators. It's a seamless solution designed to enhance the entire learning experience for both instructors and students alike.
Blood Donors World
Creating a global platform that connects individuals in need of blood donors with willing volunteers. Whether you're looking for a blood donor or interested in becoming one, our platform facilitates these vital connections worldwide.
Interests
Product Management
Digital Marketing
Coding
Analytics
Strategy
Upskilling
Leadership
Foreign Language
Fitness
Travel
Food
Games
Adventure Sports
Pets
Movies
Photoshop
Testimonials
I had the privilege of working closely with Ayush, his strategic prowess in product management, marketing and exceptional leadership skills were instrumental in achieving remarkable revenue growth. His cost optimization expertise and innovative marketing campaigns were truly impressive. Ayush is a driving force in the field.
Himanshu Tuteja
Director
Ayush Arora is an exceptional professional with a remarkable blend of leadership, technical proficiency, and strategic thinking. In our collaboration on projects with Scaler and Unacademy over the past 2 years, Ayush consistently exceeded expectations, delivering high-quality results that significantly contributed to project success. His attention to detail, strong work ethic, and willingness to go the extra mile set him apart. Ayush is not only a skilled and dedicated professional but also a great team player, fostering a positive working environment. I highly recommend Ayush for any team or project and look forward to working with him again in the future.
Hiren Karakasia
Senior Manager
I had the pleasure of learning under Ayush during my 3 week
exposure project at Harappa, and I can
honestly say he has been a phenomenal mentor. His
understanding of product marketing is deep and
intuitive, clearly coming from a place of both knowledge and
experience.
He also introduced me to his
own initiatives such "Defence Matrimony" and a "Short URL"
initiative, which are all very praiseworthy.
Ayush has a knack for explaining complex topics in an
easy-to-understand manner, making him not just a
great mentor, but an inspiring one.
Jai Khanna
Sophomore
Ayush is a walking directory of plug-ins. Every time I have had the opportunity of conversing with Ayush, I've learnt at least two things. Not only is he resourceful and creative, he's extremely disciplined and respectful. I really appreciate his worldview. I wish we could work on more projects together, who's to say we won't. Having Ayush in the team has greatly helped look at more perspectives than one and I strongly recommend him.
Anurag Sharma
Product Designer
Ayush, a visionary CRM manager, consistently delivers stellar performance. His optimization skills and effective strategies significantly boosted website traffic. A problem solver and dedicated worker, Ayush is an invaluable asset to both the team and the organization. Working with him has been a fantastic journey, and I highly recommend him.
Priya Gupta
Associate Director
Ayush is known for his unwavering composure and dedication, consistently delivering exceptional performance, often exceeding expectations. His hallmark is seamless execution, driven by thoughtful strategies that ensure successful task completion. His commitment to going the extra mile makes him a valuable asset to any team or organisation.
Rahul Sharma
CEO
Ayush, my senior in college and a brilliant mind, greatly assisted me during my MBA, particularly in Business Analytics and Market Research. He introduced valuable initiatives that enhanced our problem-solving abilities, from tackling market sizing challenges to acing case studies and Business Analytics exams. Best wishes to him!
Aditya Gupta
Data Analyst
Ayush is an exceptional leader, his ability to lead a team to generate significant revenue, coupled with their innovative thinking, resulted in substantial growth. Ayush excelled in platform integration and demonstrated impressive results through push notifications and automation. He is a true asset to any organization.
Ananya Sharma
Head of Sales
I had the pleasure of working alongside Ayush. His contribution to revenue generation through automated campaigns and technology implementation was outstanding. Ayush demonstrated adaptability, teamwork, and a strong data-driven approach. His use of marketing automation tools significantly improved our marketing efforts.
Neha Uppal
Content Head
Ayush played a pivotal role in driving revenue growth, his ability to utilize data-driven insights to generate revenue was really impressive. Ayush excelled in customer engagement and loyalty. He fostered strong relationships with our users and seamlessly integrated marketing efforts with product development.
Deepti Sharma
Head of Data Analytics
Ayush showcased exceptional product marketing skills during his tenure. He introduced new product features seamlessly through CRM campaigns and delivered personalized user experiences. His optimization of the user onboarding journey resulted in tangible improvements in user retention and stickiness. Ayush is a true collaborator who works effectively with cross-functional teams.
Khushbu Nair
Project Manager
I had the pleasure of working with Ayush Arora. Hiscommitment to data-driven decision-making was exemplary. Ayush conducted insightful post-campaign analytics that provided valuable insights for future CRM campaigns. His dedication to continuous improvement was evident in his work. Ayush is a valuable asset to any organization seeking to leverage data for growth.
Aryan Joshi
Director of Product
Working alongside Ayush has been a rewarding experience. His analytical prowess and strategic thinking are truly commendable. Ayush's dedication to finding innovative solutions and his ability to guide the team through complex challenges have been invaluable. He is a great asset to any project or organization.
Arjun Patel
VP of Marketing
My Resume
Summary
Ayush Arora
With a robust 5 year background in Product Management and Marketing, I navigate digital product development and consumer experiences, covering the entire product lifecycle. Seamlessly transitioning between roles, I bring a unique blend of strategic vision and hands-on execution. My track record includes successful product launches, effective marketing strategies, and fostering cross-functional collaboration. As a results-driven professional, I have achieved ₹90 Crore (900 million) in total revenue through strategic initiatives.
Education
Post Graduate Diploma in Advanced Business Analytics
March 2023 - Present
Indian Institute of Management, Ahmedabad
Specializing in Marketing Analytics and Strategy at the Indian Institute of Management, Ahmedabad, has been instrumental in advancing my career. This specialization equips me with data-driven decision-making abilities and strategic insights, enabling me to optimize marketing efforts as a Product Manager and Marketing Manager. It has consistently contributed to my professional growth and the success of the organizations I've worked with.
Post Graduate Certification in Product Management
February 2022 - August 2022
DUKE CE, North Carolina
During my Post Graduate Certification in Product Management at DUKE CE, North Carolina, I specialized in Growth Product Management, Data Science for Product Management, and Digital Transformation. This specialization has been pivotal in my career development, enabling me to drive successful product initiatives, implement data-driven strategies, and lead transformative digital projects.
Post Graduate Certification in Digital Marketing & Communication
June 2019 - June 2021
MICA, Ahmedabad
Throughout my Post Graduate Certification in Digital Marketing & Communication at MICA, Ahmedabad, I honed my expertise in Marketing Analytics, PR & Marketing Communication, and Social Media Marketing. This specialization has played a critical role in my career development, empowering me to employ data-driven marketing strategies, excel in PR and marketing communication, and leverage social media effectively to drive success in various marketing roles.
Master of Business Administration in Marketing
June 2017 - February 2019
IBS University, Hyderabad
Throughout my Master of Business Administration at IBS University, Hyderabad, I honed my expertise and specialized in Marketing, acquiring a comprehensive skill set. This specialization has been a cornerstone of my career, allowing me to develop and execute effective marketing strategies, drive brand growth, and consistently achieve successful results in various marketing roles.
Bachelor of Technology in Civil engineering
August 2011 - May 2015
SRM University, Chennai
My Bachelor of Technology with a specialization in Civil Engineering from SRM University, Chennai, has played a pivotal role in my career. This educational background has not only honed my analytical and problem-solving skills but also equipped me with a unique perspective for approaching challenges systematically, thinking critically, and providing innovative solutions, all of which have been instrumental in my success in these diverse but highly analytical roles.
Higher Secondary Education
March 2009 - March 2011
Army Public School, Noida
My Higher Secondary Education at Army Public School, Noida, allowed me to specialize in Physics, Chemistry, and Maths, fostering a strong foundation in analytical thinking and problem-solving. This academic focus has been instrumental in my career, enabling me to approach complex challenges systematically, make data-driven decisions, and consistently excel in roles that require analytical acumen.
Secondary Education
March 2007 - March 2009
Army Public School, Mhow
My Secondary Education at Army Public School, Mhow, with a primary focus on Mathematics and Science, has significantly shaped my analytical thinking and problem-solving abilities. This specialization has been pivotal in my career, equipping me with the skills to tackle complex challenges, make informed decisions, and excel in roles requiring a strong foundation in these subjects.
Professional Experience
SENIOR Growth PRODUCT MANAGER
September 2022 - December 2023
Harappa Education, Delhi, India
- Achieved ₹ 20 Crore (200 million) in sales by driving revenue growth through strategic product & marketing initiatives, leading a high-performing team to success.
- Saved 50% of costs by skilfully negotiating with vendors and optimising campaign effectiveness, demonstrating cost optimisation expertise.
- Executed innovative marketing campaigns, resulting in a remarkable 50% increase in course enrolments, showcasing a strong focus on driving user adoption.
- Revamped the user onboarding process, optimising the customer journey and increasing 30-day course completion rates by 20%, emphasising customer success.
- Identified key customer segments and tailored targeted messaging, leading to a notable 15% improvement in conversion rates, showcasing customer-centric strategies.
- Launched a successful referral program, driving organic growth and increasing customer acquisition by 25%, displaying a keen eye for growth strategies.
- Collaborated closely with the Content team to create compelling marketing collateral, enhancing course engagement and boosting customer satisfaction.
GROWTH PRODUCT MANAGER
October 2021 - September 2022
Unacademy, Bangalore, India
- Led a 6-member team to generate ₹ 50 Crore (500 million) in revenue for the company, demonstrating effective team leadership and revenue growth strategies.
- Successfully revamped the user journey for Activation, Renewal, Referral, & Abandon Cart, resulting in a remarkable 30% increase in monthly revenue. Implemented strategic passing events, nudges, product integration, and optimised user experience to achieve these results.
- Spearheaded the integration of WhatsApp, which yielded an impressive 88% ROI, showcasing innovative thinking and successful platform integration.
- Conducted optimisation experiments with Push Notification, resulting in an impressive 50% increase in click-through rates (CTR) and an outstanding 150% growth in revenue.
- Leveraged automation to streamline manual campaigns, reducing daily man-hours by 3 hours and simultaneously increasing revenue by 20%, highlighting process optimization skills.
- Implemented BIMI integration to enhance Email Open Rates by 10%, leading to a substantial increase in yearly email revenue to ₹ 2.4 Crore (24 million) with an exceptional ROI of 30K %.
- Introduced an efficient process for campaign requests by the business team, improving team efficiency by 15%, demonstrating organisational and process improvement expertise.
Associate Growth Product Manager
April 2021 - October 2021
Scaler Academy, Bangalore, India
- Collaborated cross-functionally and actively contributed to generating ₹ 17.5 Crore (175 million) in revenue for the company by setting up engaging and automated campaigns, showcasing the ability to drive revenue growth through effective marketing strategies.
- Assumed marketing and communications responsibilities, providing essential support to sales and other departments as required, highlighting adaptability and teamwork in supporting overall business objectives.
- Recognized the need for enhanced marketing capabilities and successfully implemented a marketing automation tool, significantly amplifying the impact and efficiency of marketing efforts, displaying a focus on leveraging technology for improved results.
- Segmented and delivered targeted communications, resulting in a remarkable increase in the user base of email openers from 14K to 6.48L (4267%), showcasing a data-driven approach and the ability to achieve substantial user growth through tailored messaging.
Associate Growth Product manager
May 2019 - April 2021
Byjus Exam Prep, Noida, India
- Successfully generated ₹ 2 Crore (20 million) in revenue for the company by utilizing consumer behavior, transactional, and demographic data, showcasing the ability to drive revenue growth through data-driven insights.
- Implemented various automated and targeted campaigns to engage, grow the user base, and improve user retention, demonstrating a strong focus on customer engagement and loyalty.
- Led the development of strategic programs, roadmaps, and consumer relation strategies, highlighting the ability to shape customer-centric initiatives and foster strong relationships with users.
- Managed day-to-day consumer relations protocols, refined segmentation, personalised communications, implemented automated campaigns, and developed product recommendation programs, showcasing expertise in customer lifecycle management.
- Formulated and executed strategies for testing various communication channels, including notifications, pop-ups, and emails, among others, displaying a data-driven approach to optimise customer communications.
- Successfully introduced new product features through CRM campaigns, seamlessly integrating marketing efforts with product development.
- Leveraged on-site product recommendations and cross-selling strategies based on segmentation models, showcasing the ability to deliver personalised experiences to users.
- Optimised the consumer onboarding journey, resulting in a significant 20% increase in 7th-day retention and user stickiness, emphasising a customer-centric approach to user experience.
- Collaborated closely with cross-functional teams, including Product, Digital Marketing, Branding, and Data Analytics, to launch impactful initiatives and campaigns.
- Conducted frequent post-campaign analytics to derive valuable insights for future CRM campaigns, showcasing a commitment to data-driven decision-making and continuous improvement.
RESEARCH ANALYST
March 2019 - May 2019
The Smart Cube, Noida, India
- Gather data about consumers, competitors, and market conditions.
- Prepare reports and present results to clients and management
TECHNICAL ASSOCIATE
February 2016 - July 2016
Wipro Pvt Ltd, Noida, India
- Customer Relationship Management.
- Understand and deliver value service to companies current customer and solving queries.
CIVIL ENGINEER
August 2015 - February 2016
Unnati Fortune, Noida, India
- On site engineer supervising construction of a high rise residential building, along with construction material management, Transportation control, and Quality Checks.
- Supervised on-site Labour force of all trades.
- Interacted with potential Customers.
Intership
Marketing and Sales Intern
February 2018 - April 2018
Pigeon India Pvt. Ltd, Gurgaon, India
- To Analyse Marketing Strategies for Baby Bottles, Brand Awareness, Brand Perception, Market Research, Advertisement, Marketing Strategies, Above the Line and Below the Line Activities in FMCG Baby Sector.
- To study the market share of the baby bottle and market strategies.
- Conducted research on consumer awareness and brand perception.
- Analysis of advertisements and below-the-line activities.
construction Intern
May 2014 - June 2014
Ireo, Gurgaon, India
- Became aware of material cost estimation, preparation of project documentation, obtaining building permits, construction scheduling, and environmental challenges.
- Acquired knowledge of resources and construction management plans.
construction Intern
November 2013 - December 2013
Larsen & Toubro, Delhi, India
- Acquired knowledge of the construction of Top-Down and Bottom-Up methods and retaining wall in an underground metro rail section.
- Derived experience in labour and machine handling at project sites.
construction Intern
July 2013 - August 2013
Border Roads Organisation, Uttarakhand, India
- Worked on key Government projects involving roadway designs and acquired knowledge on the improvement and replacement of deteriorating bridges.
construction Intern
June 2013 - July 2013
National Thermal Power Corporation, Uttarakhand, India
- Did an internship in a Public Sector Company and acquired knowledge on structural and hydrological aspects of Dam construction, comprising of a barrage, headrace tunnel, and powerhouse.
- Exposed to material management and Quality Checks, in addition to structural and hydrological engineering.
Education
Post Graduate Diploma in Advanced Business Analytics
March 2023 - Present
Indian Institute of Management, Ahmedabad
Specializing in Marketing Analytics and Strategy at the Indian Institute of Management, Ahmedabad, has been instrumental in advancing my career. This specialization equips me with data-driven decision-making abilities and strategic insights, enabling me to optimize marketing efforts as a Product Manager and Marketing Manager. It has consistently contributed to my professional growth and the success of the organizations I've worked with.
Post Graduate Certification in Product Management
February 2022 - August 2022
DUKE CE, North Carolina
During my Post Graduate Certification in Product Management at DUKE CE, North Carolina, I specialized in Growth Product Management, Data Science for Product Management, and Digital Transformation. This specialization has been pivotal in my career development, enabling me to drive successful product initiatives, implement data-driven strategies, and lead transformative digital projects.
Post Graduate Certification in Digital Marketing & Communication
June 2019 - June 2021
MICA, Ahmedabad
Throughout my Post Graduate Certification in Digital Marketing & Communication at MICA, Ahmedabad, I honed my expertise in Marketing Analytics, PR & Marketing Communication, and Social Media Marketing. This specialization has played a critical role in my career development, empowering me to employ data-driven marketing strategies, excel in PR and marketing communication, and leverage social media effectively to drive success in various marketing roles.
Master of Business Administration in Marketing
June 2017 - February 2019
IBS University, Hyderabad
Throughout my Master of Business Administration at IBS University, Hyderabad, I honed my expertise and specialized in Marketing, acquiring a comprehensive skill set. This specialization has been a cornerstone of my career, allowing me to develop and execute effective marketing strategies, drive brand growth, and consistently achieve successful results in various marketing roles.
Bachelor of Technology in Civil engineering
August 2011 - May 2015
SRM University, Chennai
My Bachelor of Technology with a specialization in Civil Engineering from SRM University, Chennai, has played a pivotal role in my career. This educational background has not only honed my analytical and problem-solving skills but also equipped me with a unique perspective for approaching challenges systematically, thinking critically, and providing innovative solutions, all of which have been instrumental in my success in these diverse but highly analytical roles.
Higher Secondary Education
March 2009 - March 2011
Army Public School, Noida
My Higher Secondary Education at Army Public School, Noida, allowed me to specialize in Physics, Chemistry, and Maths, fostering a strong foundation in analytical thinking and problem-solving. This academic focus has been instrumental in my career, enabling me to approach complex challenges systematically, make data-driven decisions, and consistently excel in roles that require analytical acumen.
Secondary Education
March 2007 - March 2009
Army Public School, Mhow
My Secondary Education at Army Public School, Mhow, with a primary focus on Mathematics and Science, has significantly shaped my analytical thinking and problem-solving abilities. This specialization has been pivotal in my career, equipping me with the skills to tackle complex challenges, make informed decisions, and excel in roles requiring a strong foundation in these subjects.
Skills
Market Research
Ability to conduct thorough research to understand market trends, customer needs, and competitive landscapes.
Data Analysis
Proficiency in analyzing data to derive insights, make informed decisions, and measure campaign performance.
Project Management
Skills to effectively plan, execute, and oversee projects, including product launches and marketing campaigns.
Customer-Centric Approach
A focus on understanding and meeting customer needs and delivering value.
Communication
Strong written and verbal communication skills for conveying ideas, strategies, and product features to cross-functional teams and customers.
Strategic Thinking
The capacity to develop long-term strategies and roadmaps for product development and marketing initiatives.
UX/UI Understanding
Knowledge of user experience (UX) and user interface (UI) principles to create user-friendly products and websites.
Digital Marketing
Knowledge in online advertising channels, including paid search, social media advertising, and display advertising.
SEO (Search Engine Optimization)
Skills to optimize online content for search engines to improve visibility and organic traffic.
Content Marketing
Ability to create and distribute valuable content to attract and engage target audiences.
Analytics Tools
Familiarity with tools like Google Analytics, SEO analytics platforms, and marketing automation software.
A/B Testing
Experience in conducting split tests to optimize website and campaign performance.
Cross-Functional Collaboration
The capability to work effectively with development teams, designers, and marketers to bring products and campaigns to fruition.
Budget Management
Skills to manage budgets for marketing campaigns and product development, ensuring efficient resource allocation.
Adaptability
The willingness to stay updated with industry trends, technologies, and evolving customer preferences.
Customer Journey Mapping
The ability to create and analyze customer journey maps to identify touchpoints and optimize the user experience.
Content Strategy
Proficiency in developing a comprehensive content strategy that aligns with product goals and marketing initiatives.
Conversion Rate Optimization (CRO)
Skills in optimizing websites and marketing funnels to improve conversion rates and drive desired actions.
Market Segmentation
Expertise in segmenting the target market to tailor product features and marketing messages to specific customer groups.
Competitive Analysis
The capacity to research and analyze competitors to identify opportunities and threats in the market.
Innovation
A mindset for continuous innovation and the ability to identify and prioritize new product features or marketing strategies.
My Journey
My Journey
Have a look at my journey through a fun comical lens!
This is where content comes in
This is where content comes in
My Certificates
My Certificates
View of all the certificates I have recieved!